»
As the “web 2.0″ revolution takes hold online, with the voices of consumers being raised to review, rate and otherwise write about products and services - and with companies becoming increasingly open to harnessing those voices - the magazine industry is suddenly joining the fray.
A number of magazines will begin to feature readers on their covers, as well as within their pages, writes MediaPost. More magazine, for example, has announced 10 finalists for its 2006 contest for more than 40 models, and Dove is also sponsoring a national model search which will include a 40-page “outsert” in the magazine.
Wired, in an April issue, will highlight advertiser Xerox by asking subscribers to submit photos online. The first 5,000 to do so will receive the July issue of the magazine with their own face on the cover.
EastWest magazine is running a cover-model contest, with the editors posting 30 finalists on the web and allowing readers to vote for their favorites, while Muslim Girl magazine runs a full-time cover-model contest.
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
