Video ads within online TV programming is great for brand awareness but repetition is watering that awareness down, according to a new study from MillwardBrown, reports ClickZ (via MarketingVox).
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With all three major search engine companies offering new and shiny mobile search features, the platform could finally be ready for prime-time, according to Danny Sullivan writing in AdAge (via MarketingVox).
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While seeing gains from online ads, newspaper publishers have reported worse-than-expected ad revenue numbers for February.
The Sharper Image has appointed Steven A. Lightman, former president of Crosstown Traders Inc., to replace Jerry W. Levin as CEO.
Sirius Satellite Radio will be offered as a factory installed option on the 2007 MINI Cooper and MINI Cooper S hardtops beginning in June. The option includes a lifetime subscription, transferable with the car from one owner to the next, for $950 (unlike Rolls Royce buyers who receive Sirius free for life).
Hollander stepping down CBS Radio has named Dan Mason as a replacement to Joel Hollander as the division’s president and CEO.
Arbitron has announced the release of its March 2007 RADAR 92 radio network audience reports covering the period January 5, 2006 – December 13, 2006.
Security bin advertising has gotten a boost with the announcement of an alliance between JCDecaux North America and SecurityPoint Media LLC.
Britain will get its first word-of-mouth marketing agency with the partnership of GroupM UK and BzzAgent. The partnership preserves BzzAgent’s independence as a WOM media channel in the U.K.
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'News' anchor Whorton Fake news source The Onion, having found success in print and online, is bringing its irreverent brand of humor to online video beginning today (Tuesday).
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As mobile radio grows in popularity, Clear Channel is providing music programming from 10 Clear Channel stations to mSpot’s mobile radio services. mSpot will also distribute, in the next month, live broadcasts from almost 100 Clear Channel Radio stations.
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Integration has surpassed ROI as the top issue confronted by marketers, according to the Association of National Advertisers’ annual survey.
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Yahoo is expected to announce today that it is creating a mobile advertising network geared for cellphones. The service will allow marketers to place ads on Yahoo’s mobile services, as well as on those of other publishers.
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