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Video ads within online TV programming is great for brand awareness but repetition is watering that awareness down, according to a new study from MillwardBrown, reports ClickZ (via MarketingVox).
As more TV networks are putting their programming online, the study shows that video advertising within those programs leads to higher brand recall. Participants had 82 percent brand recall with online viewing compared with 54 percent on TV.
The percentage of those who correctly linked an ad to a brand also was higher, 93 percent online compared with 70 percent on TV. Part of that could be because when watching TV people are usually doing something else. Online, though, people are paying more singular attention to what they’re watching.
One potential problem, though, is that the same ad is often shown several times during the same show. That can lead to viewer frustration. Though only 15 percent of TV watchers said they were tired of seeing an ad repeatedly, 28 percent of online viewers said it frustrated them.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
