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While seeing gains from online ads, newspaper publishers have reported worse-than-expected ad revenue numbers for February.
USA Today’s revenue is down 14 percent, while The New York Times Company’s revenue is down six percent, reports The New York Times (via MarketingVox). The Tribune Co. and McClatchy both reported drops of five percent.
While some analysts warn not to draw conclusions from a single data point, the ad-revenue future for newspapers does not look bright. Younger readers coveted by advertisers are not reading print papers, and classifieds revenue is drying up due to problems in the housing market.
The news is better at the papers’ online operations, where revenue rose 31.5 percent to $2.7 billion, according to industry stats. Unfortunately, that only accounts for just over five percent of all newspaper ad revenue. While online ad revenue continues to grow, it’s so far not enough to counter the freefall in print revenue.
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October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
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Though the study,…
