NBC Sliding Down Spring’s Slippery Slope
NBC, despite a promising fall, has slumped in the spring; all four of its mid-season shows flopped and even its stronger veteran programs seem to have weakened.
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NBC, despite a promising fall, has slumped in the spring; all four of its mid-season shows flopped and even its stronger veteran programs seem to have weakened.
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ZenZui, a Microsoft spinoff, has released a slick graphical user interface for mobile phones, reports ClickZ (via MarketingVox). The interface maps “tiles” on the device’s screen to number keys. Users then zoom to the tiles, which can be tied to frequently visited sites.
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Another company has joined the digital billboard revolution, announcing the installation of its first 14′ x 48′ digital billboard.
Six billboards in Newark, New Jersey, are causing controversy in the city, with the head of the teacher’s union - which paid for the signs - refusing to take them down despite complaints from business owners and the new mayor.
DoubleClick is seeking suitors and is in talks with Microsoft, among others, writes Reuters (via MarketingVox), citing a Wall Street Journal article published Wednesday.
The rush by marketers to get into virtual world Second Life has been followed by little idea of what to do now that they’re there, writes BrandWeek (via MarketingVox).
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Wine sales through direct channels soared 58 percent in 2006 over the previous years, while revenue from tasting rooms and events fell 18 percent.
XM’s real-time XM NavTraffic satellite information service for GPS navigation is expanding, adding six new markets beginning March 31. That will bring the total number of major North American markets served by XM NavTraffic to 50.
Hollander CBS Radio may be exploring the further reduction of its radio portfolio in 2007, believes Bank of America securities analyst Jonathan Jacoby.
Yet another magazine is following the footsteps of several that have recently closed down their print operations while maintaining a working website. On Monday, Time Inc. announced that it was shuttering the print edition of Life magazine. This spring, a Meredith Corporation publication will also cease its print operation.
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Both advertising revenue and ratings are up significantly over a year ago at Hallmark Channel, giving the network a full head of steam as it moves into the upfront season.
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The proposed sale of Univision to Broadcasting Media Partners, a group of private equity companies, has been approved by the FCC, though Univision was required to agree to certain conditions.
Time Warner is looking good for a major restructuring, which could include a sell-off of its publishing segment.
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Land Rover and Sirius Satellite Radio today announced that Sirius is available as standard equipment on the flagship 2007 model year Range Rover and Supercharged Range Rover Sport.
