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Both advertising revenue and ratings are up significantly over a year ago at Hallmark Channel, giving the network a full head of steam as it moves into the upfront season.
Hallmark boosted ad revenue by 28 percent in the fourth quarter of 2006 compared to the same quarter in 2005, writes Mediaweek. Scatter sales have been strong and the network has brought in 50 new clients over the last year.
Hallmark looks to be a good bet for advertisers because its audience sticks around during commercial breaks. According to Nielsen Media Research NPower data for the fourth quarter of 2006, more than 95 percent of Hallmark’s adults 25-54 watched during ad breaks. That’s the highest retention in all of cable.
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
