»
The rush by marketers to get into virtual world Second Life has been followed by little idea of what to do now that they’re there, writes BrandWeek (via MarketingVox).
A survey by German research firm Komjuniti reports that 70 percent of Second Life residents are disappointed in the presence that marketers have established in Second Life. They view that presence as simply extensions of existing, traditional advertising efforts and not something that taps into the world’s unique power.
Even more disappointing are shops and outlets set up by brands, subjected to a certain amount of hype - and then all but abandoned. That non-presence presence is leading to frustration among residents looking for a more truly interactive experience. Some 42 percent of residents in the survey did not believe such brands would return to the site.
Part of the marketing rush in-world was likely fueled by the hype and the population statistics often touted. Only a small percentage of Second Life’s reported three million players, though, visit regularly and spend any substantial time there.
Brands’ realization of that fact may also be what causes some to abandon their Second Life setups.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
