»
Wine sales through direct channels soared 58 percent in 2006 over the previous years, while revenue from tasting rooms and events fell 18 percent.
That’s according to VinterActive, a wine marketing advisory firm, which surveyed more than 230 bonded wineries from 35 states, writes Direct Magazine.
Total direct-to-consumer sales through clubs, internet, direct mail or telephone channels amounted to $2.4 billion, or about 10 percent of all wine sold in 2006. Online sales rose 45 percent and wine club sales grew 66 percent. Tasting room sales fell 18 percent and events sales plummeted 30 percent.
Shipping regulations compliance and a ban on carrying liquids on planes were cited among the top hindrances by wine merchants.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
