USA Announces Fall Season Shows
USA Network, which has easily outpaced its ad-supported cable competition year-to-date, has announced its slate of shows for the 2007-08 season, including five new dramas.
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USA Network, which has easily outpaced its ad-supported cable competition year-to-date, has announced its slate of shows for the 2007-08 season, including five new dramas.
Beginning on May 31, Nielsen will begin releasing its commercial ratings, or average ratings for commercial minutes aired within a single program.
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The networks will have the advantage in the upcoming upfront negotiations, and sales will be stronger than last year, Merrill Lynch analyst Jessica Reif Cohen believes.
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Since Discovery Communications’ new CEO David M. Zaslav took over the helm of the underperforming company, he has been actively reshaping and streamlining operations. In its latest move, Discovery has said that it will buy out Cox Communications, one of its part owners.
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HomeData Corp. and ENeighborhoods have been acquired by Dominion Enterprises.
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Movie technology is being harnessed to project massive, full-color ads on the walls of buildings in Vancouver.
The fight between marketing exec Julie Roehm and her former employer Wal-Mart got a bit uglier Wednesday when she issued a statement saying she is a victim of a “smear campaign,” writes the Associated Press (via MarketingVox).
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The exhibition industry grew last year by nearly five percent over 2005.
Ad agency The Gate Worldwide had online portals and publishers bidding against each other in an innovative online auction, with the prize being online advertising dollars from a Gate client, reports MediaPost (via MarketingVox).
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Direct marketing services firm W.A. Wilde has formed a partnership with CAS Inc. to offer a lead generation service package to marketers.
The Tribune Co., which was expected to announce this week that it was selling itself to real estate mogul Sam Zell, has responded to a request for additional financial information from Eli Broad and Ronald Burkle.
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