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USA Announces Fall Season Shows

USA Network, which has easily outpaced its ad-supported cable competition year-to-date, has announced its slate of shows for the 2007-08 season, including five new dramas.

Potential series include two FBI dramas (titled The Negotiator and Family Values), a series about a mid-life crisis that sends a man enrolling in the police academy (The Oldest Rookie), and Spying on High Heels, about a fashionably attired P.I., writes Mediaweek.
Another scripted show is called American Girl, about a Wal-Mart greeter who becomes an adrenaline junkie after being in the line of fire during a shooting at the retailer.

Related topics: TV Cable, Planning, Entertainment, Television...   

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CBS Powers Yahoo’s LaunchCast

CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.

CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…

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Cox Enterprises Announces New Business Organization: Cox Media Group

Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…

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Target Builds Snow Globe Effect as iPhone App

Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.

When the snow clears, a gift idea from Target is revealed. Users…

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Cupid, Castles and NYPD Humor Come to ABC

ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…

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News Media Less Effective at Conveying Ad Messages

Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…

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FTC Approves New Telemarketing Rule

Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…

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