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Nielsen’s new measurement of out-of-home viewing by college students has benefited ABC ratings more than the ratings of any other network.
Magna Global USA research shows that ABC’s Grey’s Anatomy on Thursday nights has gained three rating points among the 18-24 demo, with a boost of one rating point overall in the adult 18-49 demo, since Nielsen began measuring college student viewing in January, writes Mediaweek. Other ABC shows that gained anywhere from 17 to 31 percent were Ugly Betty, Men in Trees, 20/20 Friday, Wife Swap, Extreme Makeover: Home Edition, According to Jim and Supernanny.
Fox’s House was the series that increased the most for that network. Til Death, Bones and Nanny 911 from Fox all also increased.
The Office was the largest gainer for NBC. Deal or No Deal and Dateline also increased.
The CW - the network with the youngest median age - had only two shows that were helped along by college students - America’s Next Top Model and Friday Night Smackdown - and CBS had only one, Shark.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
