Adspace Expands to Detroit
Adspace Networks has expanded its mall network to include three new spaces - the Southland, Lakeside and Laurel Park Place malls - in the Detroit market.
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Adspace Networks has expanded its mall network to include three new spaces - the Southland, Lakeside and Laurel Park Place malls - in the Detroit market.
A new study of Nielsen Media Research by Magna Global USA shows that 34 percent of commercials aired on the broadcast networks are watched when a show is in playback mode.
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The Chicago Sun-Times launched a massive new ad campaign last week in advance of a redesign of the paper. The redesign will be unveiled on Wednesday.
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A new start-up is hoping to link advertisers with those smart (and tech-savvy) consumers who like to create ads for fun (or out of loyalty).
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American Profile magazine has increased circulation to 9 million, via distribution in 1400 newspapers, and has seen advertising increase 64 percent in the first quarter, compared with 2006.
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Come May, the Boston Globe will launch a new monthly magazine based on the fashionable trends, people and events in Boston.
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More changes - and likely unwelcome ones - are looming at Discovery Communications. The media conglomerate announced last week that it was buying out Cox Communications and giving up the Travel Channel.
Air & Space/Smithsonian magazine has introduced an online Reader Scrapbook. The gallery of photos is gathered via submissions from the private collections of its readers.
Clear Channel Outdoor is continuing to expand its digital billboard network, and has announced the next four markets in its ongoing rollout.
After several bids from from a number of parties - including seven private equity firms, the Chandler family and a few billionaires - and a long process of consideration, the Tribune Co. has at last accepted an offer. Chicago real estate mogul Sam Zell has been successful in his complicated bid that will result in shareholders receiving $34 per share.
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ZenithOptimedia has totally revised its global ad spending outlook and now predicts that the internet will overtake radio as the fourth biggest ad medium a year earlier than it previously expected.
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AdPack USA seems to be steadily gaining traction among advertisers. The U.S. Army, Commerce Bank and now H&R Block are among the companies that have recently used the company’s branded tissue packs to reach consumers.
A sharp divide exists in predictions about how upfront spending will look this May, depending on who you ask.
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As expected, consumer goods giant Johnson & Johnson has put its estimated $3.3 billion media planning and buying account up for review.
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