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The Chicago Sun-Times launched a massive new ad campaign last week in advance of a redesign of the paper. The redesign will be unveiled on Wednesday.
The redesign is all about “encouraging readers to engage with the newspaper in a continuing conversation about our city,” Chicago Sun-Times publisher John Cruikshank is quoted as saying in the paper. The paper will be lighter and more colorful in appearance, with new, two-page spreads on topics like neighborhoods, commuting, travel, health and shopping.
Local news stories will get top priority. Ads in the rebranding campaign say these stories reflect the “real Chicago.”
Many stories will include a “Jump2Web” logo which will inform readers that there is related internet content available, writes Editor & Publisher.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
