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AdPack USA seems to be steadily gaining traction among advertisers. The U.S. Army, Commerce Bank and now H&R Block are among the companies that have recently used the company’s branded tissue packs to reach consumers.
H&R Block has ordered 25,000 packs of personalized tissue packs from AdPack for use in 21 of its offices throughout Colorado, Minnesota, Missouri, Iowa, Wisconsin, North Dakota and South Dakota.
The tissue packs have replaced the candy bars it has traditionally given customers at the height of tax season because, says Kristen Fusco, marketing consultant for H&R Block says, “We wanted our brand to stay in the hands of our customers for more than the two minutes it takes to eat a candy bar. Plus, we chose to hand them out in colder states where tissues are truly appreciated.”
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
