»
Google has announced the creation of an an automated platform for ads running on television, on EchoStar DISH Network’s 125 networks.
Google will gain access to DISH ad inventory from across all channels and dayparts, according to MediaPost (via MarketingVox). Google’s platform will then allow it to sell that inventory and provide measurement on those buys. That program will, according to Google’s Eric Schmidt, allow for the ads delivered to be more relevant and therefore more valuable to the viewer and advertisers.
The buying of DISH Network ads will work much like AdWords and use a web-based auction system. The real-time reporting allows advertisers to see how their ads performed on a second-by-second basis and adjust creative or daypart scheduling accordingly. Data will be pulled anonymously from the four million DISH boxes currently in use.
As part of the effort, Google is also launching a SpotRunner-like program allowing advertisers to create TV ads on the fly. That toolset could attract some smaller companies that haven’t tried TV advertising because of the high cost of creating those ads.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
