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More than 40 states already permit digital displays on billboards, and Indiana may soon become the 41st.
The state, which has approximately 12,500 billboards, is holding a General Assembly meeting to consider whether to allow digital billboards and electronically controlled vinyl billboards, writes The Indianapolis Star. A bill allowing such billboards has already been passed in the House and Senate. If passed by the General Assembly, it could take effect July 1.
Videos and flashing images will not be allowed, and images must stay on the screen for a minimum of eight seconds, longer than the current six- to eight-second industry standard, according to state Rep. Dan Stevenson, (D-Highland). Stevenson is the bill’s main sponsor.
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According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
