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Growth in radio advertising in mid-size to small markets should help boost revenue in 2007 by 2.2 percent for the full year.
According to a new report from BIAfn, 2006 was a mediocre year for radio, with just a 0.4 percent growth over 2005, writes MediaPost. Growth of Hispanic radio, the slowdown in satellite radio subscriptions and the leveling off of radio ad inventory will contribute to the growth.
Thanks to the buying and selling of radio stations, overall radio transactions exceeded a volume of $22 billion in 2006, for the first time since 2000. This is partly due to the planned privatization of Clear Channel Radio (should it happen), but BIA vp Mark Fratric said that the number is proof that radio remains an attractive investment.
A new prediction from ZenithOptimedia has internet spending to outperform radio in 2008, a year earlier than first projected.
In order for radio to truly grow, says Fratric, “it’s going to take other things related to the radio stations, whether it’s internet, podcasting or events.” He points out that events are particularly lucrative, and that stations can realize tremendous revenues from radio-related events.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
