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MTV is giving Thursday night, that all-important evening of programming, another reorganization, adding a new two-hour programming block including returning series Pimp My Ride, along with Nick Cannon Presents: Short Circuitz, Adventures in HollyHood and Human Giant.
The block, which airs tomorrow will have each show merging into the next, with programming content playing during commercial time in a bid to improve viewer engagement, writes Mediaweek. Hip hop artists Three 6 Mafia will host the block for the eight-week run.
Hosted segments of the block will be interspersed throughout the night in both programming and during commercial breaks. It is unclear from the article exactly how the programming and commercial integration will play out.
The first ad client to sign on is Universal Pictures, which will use the time to promote its new comedy Knocked Up.
MTV may be focusing on viewer engagement because of the premliminary results of Nielsen’s minute-by-minute ratings. According to a Magna Global study of commercial breaks broken out across networks, MTV has one of the lowest viewer retention rates. The network’s retention rate was an 87. Some of the networks at the top of the Magna list were indexing at 96.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
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Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
