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The strong scatter market that has led analysts to predict a healthy upcoming upfront marketplace has been weakening in recent weeks.
More inventory has been available in broadcast, which indicates a slackening of demand, and prices appear to be averaging below the 15 to 20 percent premiums typical of a healthy scatter, according to Media Life.
A variety of inventory is available in cable, as well, and buyers are still saying that the sheer volume of cable nets available make it a buyer’s market.
On the other hand, the scatter market should pick up again before the upfront, as networks give makegoods to advertisers (which come from scatter inventory) and as the usual demand for end-of-season inventory, when networks roll out season finales, picks up.
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Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
