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Vodafone, the official partner and mobile network of the UEFA Champions League, has agreed to sponsor the UEFA Cup Finals and two UEFA Super Cups for the next three years. The UEFA is the governing body of European soccer.
Through June 2009, Vodafone Group Plc, the world’s largest mobile-phone company, will get on-screen branding during the international broadcast of the games, writes Bloomberg.
The company also sponsored the Manchester United soccer club until the end of the season in May 2006. The new sponsorship, according to the company, will increase brand awareness and boost revenue.
A survey by Sports Marketing Surveys Ltd. showed that Vodafone was the most recognized sports jersey among English soccer teams.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
