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CNNMoney.com launched a luxury channel this week, hoping to attract high-end advertisers with a rich-media-intensive environment.
Infiniti, with a roadblock ad for the Infiniti G Sedan, is among the site’s first advertisers., according to MediaPost (via MarketingVox).
Featuring eye-catching photography, galleries and videos, the site includes such features as Honeymoon Hotspots and homes from the wealthiest ZIP codes.
Previous luxury features on the site have proven popular. A story about the $8 million Maybach Exelero resulted in 22,000 video streams, and the private lives of millionaires yielded some 38,000 streams, according to a CNNMoney.com spokesperson.
CNNMoney.com draws content from other Time Inc. properties, including Money and Fortune magazines.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
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Fox…
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Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
