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The online classifieds ad networks of newspapers did well in the first quarter, led by Cars.com, which had a record-high 9 million unique visitors and 15 million total visits in March - a 17 percent increase in visits over February, writes MediaPost (via MarketingVox).
Cars.com launched a $110 million-plus ad campaign in February to drive traffic to the new features and build brand awareness.
Job-recruitment classifieds networks are also undergoing an upswing. From December to January, CareerBuilder’s unique visitors increased from 10 million to 12 million, Monster’s from 11 million to 14 million, and Yahoo HotJobs’ jumped from 6 to 10 million. Combined, that’s an increase of 9 million unique visitors, or 33 percent growth.
Newspapers’ survival is dependent on affiliating with networks and forming an online classifieds presence by creating one or allying with one, according to a 2006 Deutsche Bank study.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
