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XM plans to offer a special channel to celebrate the life and career of Larry King in honor of his 50th anniversary in broadcasting.
The channel will air over the course of five days, beginning 12 midnight ET, April 16 through April 20, exclusively on XM, the company announced.
Larry!, on XM 130, will air interviews spanning his earlier broadcasting years on Miami’s WIOD radio station and his recent work as host of Larry King LIVE on CNN. Celebrity interviews includ Bob Hope, Jackie Gleason, Johnny Cash, Oprah Winfrey, Frank Sinatra, Sammy Davis Jr., Gregory Peck, Richard Nixon, Larry Flynt and many others.
XM also will air an exclusive interview with Larry King hosted by Bob Edwards and recorded during King’s daily breakfast ritual at Los Angeles’ famous Nate n’ Al’s Deli. The interview will premiere Monday, April 16 at 8 a.m. ET on The Bob Edwards Show.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
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