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In an advisory on the Yahoo Search Marketing Blog, Yahoo has told advertisers they need to tighten up their ad copy, MarketingVox writes.
Yahoo is taking away the longer, 190-character ad option and requiring all ads be made up of 70 characters or fewer. The change will be effective beginning in May. When creating new or modifying existing ads, advertisers will see only the shorter option.
Advertisers have until June to modify existing ads longer than 70 characters or risk having them cut off in Yahoo Sponsored Search Results. Having the ad cut off, Yahoo warns, can lead to lower returns and a decreased Quality Index Score.
Yahoo says it’s making the change to improve the search experience for all parties involved, especially the searcher.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
