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The New York Times will begin pulling outside content into its redesigned and newly relaunched Autos section of NYTimes.com, reports MediaPost (via MarketingVox).
The site will bring together outside feeds and content to turn the section into a one-stop shop for car information. Reviews and listings from sites such as New Car Test Drive - and others in the near future - are being integrated into NYT content.
Outside content can help the NYTimes site retain visitors longer, since they likely wouldn’t need to leave the site for more information.
Among the features on the new version of the site are a Google Maps-driven dealer directory and a feature allowing people to “design” their cars and to request a quote from a local dealer.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
