Technorati is now tracking over 70 million blogs, with about 120,000 new blogs created worldwide each day - or 1.4 blogs every second - according to the latest State of the Blogosphere report from David Sifry (via MarketingVox). Splogs (spam blogs) remain a problem. Technorati has been tracking 3,000 - 7,000 new splogs created each day.
A new newspaper in the East Hamptons is launching what will be a direct competitor to The East Hampton Star, the local paper that has been in print since 1885.
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The television upfront is either a dinosaur or a thriving marketplace, depending on who you ask… and when you ask them.
The network upfront happens in May, when networks reveal their fall schedules and advertisers can buy blocks of TV time all at once and not have to worry about missing out on prime inventory later on. If they hold back their funds and wait to buy inventory later - during the “scatter” market - they may have little or no prime inventory to choose from. On the other hand, if they agree to purchase during the upfront at prices that are later shown to be higher than demand dictates, they essentially lose money.
XM is offering baseball fans the opportunity to send personalized voice messages from baseball greats Derek Jeter, David Ortiz and Cal Ripken, Jr. to their friends and family in a viral marketing campaign.
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Sanjaya's Mohawk Kentucky Fried Chicken is hoping to prevail upon American Idol finalist Sanjaya Malakar - who has appeared on the reality show in a number of wacky ‘do’s - to sport a bowl haircut to publicize KFC’s “Famous Bowls.”
Opportunities to reach affluent consumers while on the golf course and in golf shops have proliferated recently. Now, another has become available.
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Google Labs, the company’s idea incubator, has launched a free 411 service that could mean trouble for other directory assistance providers, such as 1-800-Free-411.
Free newspapers are rubbing shoulders with their paid counterparts, and the city of Paris doesn’t plan to stand still for it.
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VentureDirect has released a new service for list owners, mailers and brokers that allows clients to view the status of their clearance requests and approved orders, see whether pending orders have been approved, review order history, and check payment status, writes DM News.
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