»
Opportunities to reach affluent consumers while on the golf course and in golf shops have proliferated recently. Now, another has become available.
Advertisers can wrap their messages around the flagsticks that mark each hole on Phoenix golf courses, according to Media Life. Available from 2aTEE Golf in New York, flagstick advertising allows for a creative message 5.9 inches wide and 41.93 inches high. Creative can vary from hole to hole.
The program is launching at 16 golf courses in Phoenix, to be followed by courses in Palm Beach later this year. Monthly impressions for the Phoenix network total more than 8 million, based on 288 ads at 16 courses.
There is also the possibility of TV exposure, when matches are televised; a BMI SponsorWatch study of television coverage of the December 2006 SAA Open found that flagsticks were visible to TV viewers 6 percent of the time.
Sponsors who used golfstick advertising during its test phase include Honeywell, United Health Care, AT&T, Xerox, ADT, American Century, Coca-Cola and Pringles.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
