The Media Audit and Ipsos claim that Arbitron’s suit against them is groundless because Arbitron had no right to patent the processes associated with its portable people meter electronic measurement system.
Hearst Magazines and Fox TV are partnering to create original series for online and TV based on Hearst magazine titles, reports AdAge (via MarketingVox).
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Some 66 percent of advertisers plan to increase their use of online ad networks this year, according to a new survey of digital media buyers and planners by ad network Collective Media, which also found that 88 percent of the respondents plan to use an ad network - up from 77 percent in 2006, writes MediaPost (via MarketingVox).
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Working Mother’s editors wanted to capture the “enterprising spirit “of its readers: womenn who are both loving mothers and talented career women. With that in mind, the magazine will unveil a new cover design with the May issue, geared toward that reader.
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ABC’s Desperate Housewives took a big hit when The Sopranos made its much-publicized return on HBO Sunday night.
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B-to-b event, conference and trade show marketing has surpassed print advertising sales for the first time ever, according to a compilation of 2006 revenue data from American Business Media.
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Pfizer began running Celebrex ads again last week, after having stopped the campaign in 2004 because of concerns that the drug raised the risks of heart attack and stroke. Now, public interest group Public Citizen has asked the FDA to halt them again.
Radio host Don Imus has been suspended for two weeks following what he himself calls “repugnant, repulsive and horrible” remarks.
Word-of-mouth has continued to gain momentum as an accepted form of marketing, particularly since the Word of Mouth Marketing Association began formally publicizing the medium. Agencies have formed word-of-mouth groups; most recently, GroupM in the U.K. announced that it had joined with BzzAgent to create the U.K.’s first word-of-mouth agency.
The early morning news battle saw NBC’s Today getting a nice ratings surge when Meredith Vieira took over for Katie Couric last summer. But that surge is becoming a slump, and ABC’s Good Morning America is gaining.
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