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B-to-b event, conference and trade show marketing has surpassed print advertising sales for the first time ever, according to a compilation of 2006 revenue data from American Business Media.
Such “face-to-face” marketing generated $11.3 billion among ABM members who participate in the association’s Business Information Tracking Network tracking reports, writes BtoB. That’s a 36 percent share of b-to-b revenues, whereas print currently garners a 35 percent share.
Print revenues are declining - print advertising pages fell 3.1 percent in January versus January 2006 - while event marketing is on the rise and is, in fact, the third fastest growing source of revenue for b-to-b publishers (behind digital advertising sales and custom publishing).
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
