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Word-of-mouth has continued to gain momentum as an accepted form of marketing, particularly since the Word of Mouth Marketing Association began formally publicizing the medium. Agencies have formed word-of-mouth groups; most recently, GroupM in the U.K. announced that it had joined with BzzAgent to create the U.K.’s first word-of-mouth agency.
Now, Omnicom Group has announced that it, too, has created a marketing agency devoted to word-of-mouth, BtoB writes. The agency, Zocalo (Spanish for town square) Group will help companies integrate WOM techniques into their wider media mix.
The group is being led by Paul Rand, formerly Ketchum’s global chief development and innovation officer and a member of the Word of Mouth Marketing Association’s executive board.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
