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Pfizer began running Celebrex ads again last week, after having stopped the campaign in 2004 because of concerns that the drug raised the risks of heart attack and stroke. Now, public interest group Public Citizen has asked the FDA to halt them again.
In a letter to the FDA on Monday, Public Citizen’s health research group wrote that the new ad contains “false or misleading statements” that may lead viewers to make incorrect assumptions about the risks of the drug, writes MarketWatch.
Pfizer’s senior medical director has said that Pfizer consulted with the FDA while developing the ad, and submitted the final spot to the agency for review. A print ad campaign is also running, with questions and answers about the risks and benefits of the arthritis pain drug.
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
