As brands such as Adidas, Dell, Reuters and Toyota break ground in Second Life, some marketers say the virtual world could one day become the frontline for customer contact, writes Silicon.com (via MarketingVox).
Crier Court TV has decided to forego renewing Catherine Crier’s contract, and is axing the 5 p.m. legal news show Catherine Crier Live.
A CBS News producer has been fired after having been found to have plagiarized a story nearly word for word from The Wall Street Journal.
A magazine called Style & Splendor is being launched at the end of May by Philadelphia Media Holdings, owner of The Philadelphia Inquirer and Daily News.
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Total rate-card-reported ad revenue for magazine rose nearly 7 percent in the first quarter, compared to the same quarter last year, with 10 of the 12 tracked categories showing gains.
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The television pilot starring the crabby Geico caveman has begun filming this week, shortly after being assigned two producers.
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Despite high marks from critics, the premiere episode of the Sopranos’ seventh season on Sunday was its third lowest premiere and the least-watched debut since its second year.
Sirius and E! Entertainment Television have announced that YO on E!, a new live entertainment radio call-in show hosted by DJ Michael Yo, launched Monday, April 9th on Sirius’s E! Entertainment Radio.
KFC has launched a campaign geared so directly to kids that adults can’t even hear it. A high frequency tone allegedly heard only by younger segments of the population is embedded in a new KFC television advertisement to introduce the Boneless Variety Bucket.
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Aging baby boomers are avid users of the internet and have widely embraced technology, according to a new study by BoomerEyes, a boomer research and demographic intelligence company.
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LatinAmerica Broadcasting, a Spanish-language TV broadcaster, is moving into 22 new markets thanks to a new agreement with Equity Media Holdings.
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Kajeet, a provider of pay-as-you-go cell phone and wireless service geared toward tweens, has team with Nickelodeon to serve kid audiences through wireless content. Nickelodeon is the first kid content provider for Kajeet cell phones.
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Google is in the midst of negotiating an advertising deal with satellite provider DirecTV, reports VentureBeat.
If true, the deal would be the second such signed by Google in recent weeks. The company recently announced it would begin delivering ads to Dish Network subscribers.
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Time Inc. has sold its 50 percent share of Bookspan to DirectGroup Bertelsmann. Bookspan, which was formed in 2000 as a partnership between the two companies, operates 40 book clubs within the U.S.
Skittish about appearing during Imus in the Morning after host Don Imus’s on-air racial slur about the Rutgers University women’s basketball team, advertisers have pulled their ads.
