»
Total rate-card-reported ad revenue for magazine rose nearly 7 percent in the first quarter, compared to the same quarter last year, with 10 of the 12 tracked categories showing gains.
According to figures from the Publishers Information Bureau, ad revenue rose 6.9 percent, closing at $5.2 billion, while ad pages were up 1 percent for the quarter, writes BtoB. Categories showing gains included drugs and remedies (up 20.4 percent), retail (19.5 percent), and food and food products (11.7 percent). Declines were shown by categories such as home furnishings and supplies, which was down 14 percent, and financial/insurance/real estate which was down 10 percent.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
