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Skittish about appearing during Imus in the Morning after host Don Imus’s on-air racial slur about the Rutgers University women’s basketball team, advertisers have pulled their ads.
Don Imus, who referred to the basketball team’s members as “nappy-headed ho’s” on his April 4 show, has apologized profusely; still, that has not been enough to satisfy companies such as Staples, which has stopped advertising on the program, reports Reuters.
Bigelow Tea has also said that it is reviewing its advertising commitments, and Dennis McGuire, vp and regional broadcast director for Carat USA said clients have asked to pull their advertising from the show.
Yesterday, the Rutgers women’s basketball team held a press conference that was broadcast live on ESPN and Yahoo, MediaPost writes. During the conference, athletic director Robert Mulcahy III said the remarks had “assassinated the character” of the players. The article points out how dangerous it can be to run afoul of a major university sports brand. College sports programs earned a total $4.2 billion in revenue in 2005-2006, and women’s college basketball is growing, with revenues of $77 million in 2005-2006.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
