eMarketer: Mobile Video to Reach over 750MM Users in 2011
Yet another study has been released claiming that mobile is the next up-and-coming form of media - and advertising, this study shows, will play a crucial role.
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Yet another study has been released claiming that mobile is the next up-and-coming form of media - and advertising, this study shows, will play a crucial role.
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So-called awareness campaigns really do work to drive consumers to medical information sites, says a new Manhattan Research study.
The Nielsen Company is a step closer to its stated goal of tracking television viewing wherever it occurs, with its announcement today that it will release national ratings for TV viewing outside the home in places like bars, hotels, gyms and offices.
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Ironically, newspapers are beating out TV stations when it comes to leveraging video on websites and other digital channels, according to Borrell Associates.
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Internet retailers are shifting more of their marketing budgets to buy pay-per-click online ads and improve their organic search results, writes Internet Retailer (via MarketingVox), citing a survey it conducted.
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The Dallas Morning News’s Spanish-language daily, al Dia, is launching a new marketing theme and has hired a new marketing director to help implement it.
A source familiar with the situation has said that Thomas H. Lee Partners and Bain Capital are considering whether a higher offer for Clear Channel will be necessary before the April 19 vote of Clear Channel shareholders, the New York Post wrote yesterday (via Radio Ink).
MeritDirect and Millard have both announced that they have been named managers to new lists.
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When Teen People was shuttered in 2006, publisher Time Inc. said the magazine would continue to exist as a web destination; now, less than a year later, TeenPeople.com will cease to exist as an independent site and will be folded into People.com.
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DVR playback viewership gains are higher than ever this season, writes MediaPost. Lost, for example, seemed to be losing its audience, generating only a 5.0 rating and 13 share average, but when its seven-day DVR playback data from Nielsen is considered, the show is actually earning a 6.2/16 - a 24 percent rise.
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MSNBC has made the decision to stop simulcasting the Imus in the Morning radio program, effective immediately, following the radio host’s racist remarks about the women’s basketball team at Rutgers on April 4.
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