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Yet another study has been released claiming that mobile is the next up-and-coming form of media - and advertising, this study shows, will play a crucial role.
But while advertising is bound to be important in the mobile video value chain, nobody is quite sure exactly what that means, says eMarketer senior analyst John du Pre Gauntt, author of Mobile TV and Video: Big Dreams for the Smallest Screen.
“It’s a mistake for marketers to assume there is some universal attraction or repulsion among users to the idea of watching video or television on a mobile phone,” Gauntt is quoted as saying in eMarketer. The study shows that the total number of mobile TV and video subscribers globally will rise from 40 million in 2006 to over 750 million in 2011. Paying subscribers will go to nearly 200 million, with revenue of nearly $13 billion.
Potential new opportunities for advertisers, should the merger between XM and Sirius Satellite Radio clear FCC hurdles, are murky, but could include a third party service to measure listenership, according to Dennis McGuire, vp and regional broadcast director at Carat.
If…
The New York Times will deliver headlines to business and technology members of LinkedIn via a deal between the two that was announced yesterday (Monday).
LinkedIn users will receive targeted articles related to their areas of interest, according to CNET. Headlines…
A campaign promoting Islam and set to run on New York subway trains is causing a stir in the city.
Rep. Peter King, a New York Republican, is urging the Metropolitan Transit Authority to reject the ads, according to CNN. The…
Viewers who watch full-length shows say they’re more likely to watch those shows on television, according to a new study commissioned by CBS and conducted by Magid Media Labs.
Magid polled 50,000 viewers who have watched full eps of CBS…
Procter & Gamble’s new Swiffer campaign offers a money-back guarantee, the first time the brand has undertaken such a proposition.
The campaign includes three :30 spots on TV, plus a larger online media buy. Ads compare the Swiffer favorably to…
The tourism industry risks being hit with significant declines in leisure travel volume and spending, according to the findings of Destination Analysts’ bi-annual “The State of the American Traveler” survey (pdf) - MarketingCharts reports.
The top impediments to travel remain high…
