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Ironically, newspapers are beating out TV stations when it comes to leveraging video on websites and other digital channels, according to Borrell Associates.
Last year, local newspaper sites had a 50 percent (roughly $80 million) share of total video ad revenue, compared with TV station sites’ 20 percent ($32 million). Other local sites combined have 30 percent of local video ad revenue ($48 million), reports MediaWeek (via MarketingVox).
TV stations are getting a larger share of video ad spending this year than last, about 24 percent, estimated Borrell. It said TV stations would reap larger ad shares if they hire dedicated sales staffs to manage digital media sales.
Online video, which makes up only 5 percent of local advertising this year, is becoming a more prominent feature of local online ad revenue. Borrell expects that by 2012 online video advertising will take 35 percent of all local online ad dollars, which are projected to reach more than $7.7 billion.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
