Verizon Recruits Adwalker to Push FiOS

Verizon is using Adwalker to promote Verizon’s FiOS at California’s Long Beach Grand Prix on April 13 and at the Long Beach Computer Show on April 27. ”Adwalkers”, called “human Teletubbies,” wear computer gear that promotes the client’s product.

Adwalker has gotten consumers to play FiOS branded games on their computer gear and driven traffic to FiOS lounges at public events. Adwalker says that more than 50 percent of the members of the public who interacted with the Adwakers at the East Coast events visited the FiOS lounge to redeem their token and listen to a sales pitch from a FiOS representative.

In a crowded event or location, one Adwalker, according to the company, gets the attention of about 20 people per minute. 

‘Pregnancy’ Partners with ‘The Bump’

Future US’s Pregnancy magazine and The Bump, a regional pregnancy living guide for moms to-be and new mothers, will polybag their summer and fall issues together, with distribution on newsstands in the Houston, Dallas and New York markets.

Kimberly-Clark Plans New-Media Dollar Shift

Marking a dramatic shift for an established company, Kimberly-Clark is expected to heavily spend on nontraditional media in the next few years, reports AdAge (via MarketingVox).

Study: Email Least Effective Tool for Luxury Goods Marketers

Email is the least effective vehicle for presenting a luxury brand image; better methods include direct mail, catalogs, phone calls and special events, says a new study by Echelon Marketing Group.

Showtime Gives ‘Tudors’ Go-Ahead for Season 2

The relatively new show The Tudors on Showtime, which features Jonathan Rhys-Meyers as Henry 8, has already been given a green light for next season, writes Broadcasting & Cable.

CBS Announces Next Season’s Kids Block

The CBS Saturday morning kids block for the 2007-08 season will include Care Bears, Sushi Pack, I Was a High School Dinosaur and Strawberry Shortcake, writes Mediaweek.

Nike, MLB Re-Imagine U.S. Boundary Lines

Nike has launched an in-store, poster and print campaign for Major League Baseball that has maps showing the U.S. divided along fan loyalty lines.

CBS Radio Sends Imus Packing

A day after MSNBC announced it would no longer simulcast Don Imus’s morning radio show, CBS has canceled the show, effective immediately, following statements Imus made concerning the Rutgers women’s basketball team.