»
Marking a dramatic shift for an established company, Kimberly-Clark is expected to heavily spend on nontraditional media in the next few years, reports AdAge (via MarketingVox).
The home-and-lifestyle product maker has hired its first-ever CMO in the last six months and added three more executives devoted to integrated marketing. That comes at the same time the company is adding $200 million to its marketing budget and planning significant expenditures in new media.
This year, 25 percent of Kimberly Clark’s budget is expected to go to nontraditional media, compared with just 10 percent in 2004.
Not only digital media but also other programs, such as in-store and loyalty programs, will be emphasized. The new marketing focus will be on presenting a common brand message regardless of platform or media.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
