»
Future US’s Pregnancy magazine and The Bump, a regional pregnancy living guide for moms to-be and new mothers, will polybag their summer and fall issues together, with distribution on newsstands in the Houston, Dallas and New York markets.
The partnership makes sense because it combines the editorial expertise of Pregnancy with the local knowledge from The Bump, according to the companies. Pregnancy will run full-page ads in each local market guide published by The Bump in 2007, while The Bump will run three full-page ads in each Pregnancy issue. Circulation promotions will run in both titles.
The Bump guides reach a collective audience of 360,000 expectant moms, publishing guides in Atlanta, Dallas, Denver, Houston, Los Angeles, Orange County, New York, Phoenix, Portland, San Diego and Seattle.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
