Hearst Goes Green With New Site
Hearst Magazines will use Earth Day, April 22nd, to launch a new site devoted to environmental issues, reports MediaWeek (via MarketingVox).
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Hearst Magazines will use Earth Day, April 22nd, to launch a new site devoted to environmental issues, reports MediaWeek (via MarketingVox).
Some standard mail flat rates may increase more than 40 percent with the new postal rates, and now the Coalition of Catalog Mailers has petitioned the Postal Regulatory Commission to reopen the rate case record in order to allow testimony that might convince the PRC to give catalog companies more time to transition to the new rates.
Billboard magazine is launching Billboard Russia this week, with an initial print run of 25,000.
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Hand stamp advertising - stamping the hands of club-goers with an ad logo or promotion as they enter a night spot - has been around for some time in India, Australia and the U.K. Now, it is also available in the U.S.
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The Publishers Information Bureau, a service of the Magazine Publishers of America, is now releasing is magazine revenue and page number reports only on a quarterly basis, after having released the reports monthly for at least 25 years.
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Patagonia has launched a blog, The Cleanest Line, in order to connect with customers, writes Multichannel Merchant. The company hopes to keep marketing speak off the blog and focus instead on building a community of loyal users.
USA Today’s community-centric makeover last month appears to be paying off as the site has seen a dramatic 380 percent increase in registrations since the re-launch, while its unique visitor rates have grown 21 percent from February, according to Nielsen//NetRatings (via MediaPost and MarketingVox).
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Smithsonian Magazine is partnering with the Metropolis Ensemble to present two concerts at the Angel Orensanz Foundation Center for the Arts in New York City.
Based on live-only ratings for the 18-49 demo, the four networks are down 11 percent to a collective 13.4 versus last year, writes MediaPost. The drop - as measured through April 8 and not including the Super Bowl - follows three years of relatively stable viewing.
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Arbitron announced today that leading broadcasters in Iceland have selected the Arbitron Portable People Meter system as the audience measurement currency system for both radio and television. This makes Iceland the first country to take full advantage of the PPM system’s multimedia measurement capabilities.
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Google has been, perhaps, busier than usual in the last several days. On Friday, the search behemoth announced that it had acquired DoubleClick. Today, the company has announced that it has inked a multi-year agreement with Clear Channel Radio that enables Google to sell a guaranteed portion of 30-second advertising inventory available on more than 675 of Clear Channel’s AM/FM stations.
As predicted, the two private equity firms bidding for Clear Channel, prompted by fears that their bid may be rejected by shareholders, have proposed sweetening their offer.
Friday the 13th was indeed an unlucky day for Google’s display-advertising rivals, particularly Yahoo (which leads Google in display ads) and Microsoft (which has pretensions of challenging both). The search giant trod mightily onto their turf Friday, announcing a $3.1 billion acquisition of the original online ad management firm DoubleClick.
JCDecaux and Unilever have signed a five-year partnership that will cover the 41 countries where both companies have a presence. The partnership will encompass all of Unilever’s brands.
