»
The Publishers Information Bureau, a service of the Magazine Publishers of America, is now releasing is magazine revenue and page number reports only on a quarterly basis, after having released the reports monthly for at least 25 years.
The change, effective with the July release that will cover the first half of 2007, will align the magazine industry with other media trade groups which report their industry’s ad revenue every quarter, according to the MPA, MediaPost writes. The quarterly reports will provide a better view than the monthly ones, which can be volatile, says Ellen Oppenheim, executive vp and CMO of the MPA.
Many of the major ad agencies will continue to get monthly media spending information from providers such as TNS Media Intelligence, which provides the PIB with its data, the article points out.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
