Rivals Nokia and Samsung have agreed to work together to promote open standards in mobile television, based on DVB-H (digital video broadcast - handheld) technology, according to Reuters (via America’s Network).
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Some of the largest television broadcast groups in the country have banded together to form an alliance which they hope will speed the development of mobile digital broadcast television.
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The Direct Marketing Association has launched an email authentication center to help marketers comply with the DMA Board of Directors’ mandate which requires DMA members to authenticate all outbound email.
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Last week, Discovery announced a new eco-focused channel called PlanetGreen. This week, Sundance Channel has announced a new weekly block devoted to environmental issues.
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Mainstream marketers are betting even average consumers are ready to make an earth-friendly fashion statement by buying organic clothing which, according to a MediaPost article (via Environmental Leader), is more expensive and less practical.
Google’s moves into radio and television advertising are not meant to steal advertising revenues from other broadcasters but to grow the entire market.
The Wall Street Journal won two Pulitzer Prizes, for international reporting and for public service, it was announced yesterday.
Reports that newspaper publisher McClatchy would be joining others in a consortium with Yahoo have now been confirmed, reports the Associated Press (via MarketingVox).
The long-awaited and much-hyped business magazine from Conde Nast, Portfolio, hit the stands yesterday - all 332 pages of it.
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