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The Direct Marketing Association has launched an email authentication center to help marketers comply with the DMA Board of Directors’ mandate which requires DMA members to authenticate all outbound email.
Email performance is threatened by double-digit non-deliverability rates as ISPs and consumers work to filter out the increased volume of SPAM and fraudulent messages, according to the DMA. By using the new help center to authenticate email, organizations can protect their brands, distinguish themselves from spammers and phishers and ensure that their email reaches their intended recipients.
The Email Authentication Resource Center includes definitions, instructions, test-tools, and a checklist to help marketers make sense of the information requirements, as well as a directory of DMA member companies that have agreed to offer technical assistance at reasonable prices. The resource center can be accessed here.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
