»
The long-awaited and much-hyped business magazine from Conde Nast, Portfolio, hit the stands yesterday - all 332 pages of it.
The premiere issue has 95 advertisers and 185 ad pages, 53 of which are business-to-business, reports BtoB. Twenty of them are new to Conde Nast.
The magazine boasts stories that match writer and subject in the style of Vanity Fair, with Tom Wolfe writing on hedge funds (photographs by Annie Leibovitz) and Michael Lewis writing on jock exchanges, or trade in athletes, writes The New York Times.
While business magazines have been in troubled water recently - circulation has been flat or falling for the last few years for Businessweek, Forbes and Fortune - chairman of Conde Nast S.I. Newhouse believes Portfolio will help the whole field.
“I don’t think we’re going to trample on Forbes or Fortune,” he is quoted as saying. “We’re going to bring excitement to [the field], and we’re going to bring luxury and fashion advertisers into it.”
Portfolio, nearly two years in the making, has 75 editorial people for the magazine, 40 working on the website and nearly 50 on the business side. The next issue will appear in August, and it will be published monthly thereafter.
The website will house all the articles from the magazine and will also report breaking news. Bloggers will post three to five times daily. There will also be videos and interactive features.
CBS Radio and Yahoo, two of the largest online radio providers, are combining their online radio stations, beginning early next year.
CBS Radio’s 150 stations and LaunchCast’s 150 online stations will be integrated into Yahoo’s music site, powered by CBS…
Cox Enterprises, Inc. announced today that the company is bringing together its three media units - Cox Newspapers, Cox Television and Cox Radio - under a new organization named Cox Media Group, Inc., effective January 2009. The subsidiary will be headquartered…
Target is one of the first brands to create an iPhone application. The Target “gift globe” allows iPhone users to shake their phones to launch a snow-fall effect.
When the snow clears, a gift idea from Target is revealed. Users…
ABC is set to launch a slew of new series in a midseason shuffle. Primetime: What Would You Do? returns Tuesday, Jan. 9, in the 10pm time slot. The show is a hidden camera experiment in which actors stage scenarios…
Only 28% of the audience of an average news program, website or magazine gets valuable information about products and services advertised there, making news venues less effective at conveying ad messages than all forms of media combined (see chart), according…
Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose…
