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Reports that newspaper publisher McClatchy would be joining others in a consortium with Yahoo have now been confirmed, reports the Associated Press (via MarketingVox).
McClatchy is just one of four publishers that have newly joined a previously announced group that will use Yahoo to sell online ads. Media General Inc., Morris Communications and Paddock Publications have also newly joined.
The consortium was originally created around the integration of Yahoo’s HotJobs onto newspaper sites but talks have expanded beyond that. The 264 newspaper websites covered under the agreement will use Yahoo for web search.
McClatchy will not take part in the HotJobs portion of the deal and will retain its stake in CareerBuilder, which it co-owns with Tribune Co. and Gannett.
The Media Ratings Council has created a “code of conduct” requiring that ratings companies get accreditation before introducing a new currency into the marketplace; the MRC has asked for, and received, approval from the U.S. Dept. of Justice for the…
Harvard alumni magazine 02138, launched in 2006, has been purchased by Manhattan Media, which plans to create a social network surrounding the title and then duplicate the operation for other Ivy League schools. The magazine is mailed free to about…
Apple’s iPhone on the whole lives up to the hype according to its users, who tend to be satisfied with their shiny new gadget - some even say it’s displacing their laptops - though many also carry a second phone,…
NBCU produces nearly 100 health video clips per week across its various networks, local stations and web properties. Now, the network plans to package and distribute them across a network of niche websites.
The new Digital Health Network will include…
The Christian Science Monitor is considering a weekly edition; the long-term goal may be to phase out the daily edition of the newspaper.
According to managing publisher Jonathan Wells, the newspaper is “actively investigating a range of formats and frequency…
The vast majority of Boomers say it is important that their physician have specialized training in dealing with older patients (see table), but a majority say they cannot find such a doctor, according to the first annual Senior Health Index…
