»
Coke plans to bolster impulse purchases at the store level with more signage, said Coca-Cola COO Muhtar Kent in a conference call to discuss first quarter earnings yesterday (Tuesday).
All over Latin America, Europe, Asia and Africa are signs that say, “Ice cold Coca-Cola served here,” he is quoted as saying in MediaPost. “Not in the United States.” He added that, “we’ve lost the drive to create impulse.”
The comparison of the U.S. market to that of the overseas market comes as earnings in the U.S. lag those of other Coke regions. North American volume is down 3 percent in the quarter versus a year agao. While net revenue increased 2 percent, operating income dropped 11 percent. North America is the only one of the six Coke regions that did not show growth in all three metrics.
Kent said first quarter initiatives such as Coke Side of Life, spots in the Super Bowl, a series of Diet Coke ads during the Oscars and a Coke Zero push during March Madness broadcasts have been “solid.”
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
