BET Networks plans to launch 16 new original series, including its first-ever attempt at scripted shows, writes Mediaweek. Two years ago, BET chairman and CEO Debra Lee made programming original series a priority for the Viacom Network. Since then, the budget has been significantly boosted.
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A recent NPD Group report yields yet another justification for pairing Rugrats and SUVs across multiple media platforms. Children between the ages of two and 12 spend over a quarter of their free time participating in two or more activities at once.
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New billboards for Sony Pictures Entertainment’s new movie Vacancy seem to flicker, creating the feel of a rural motel’s neon vacancy sign.
In a move indicative of the rapidly changing publishing environment, Entrepreneur Media Inc. has eliminated the position of print publisher.
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While total revenue for the Journal Register Co. in the first quarter fell 5.1 percent and advertising revenue dropped 6.9 percent, online revenues made strong gains.
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An African American-owned radio and television station company is banning music with lyrics that are violent, sexist or racist on its Jackson, Miss., radio station.
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By far the lion’s share of b-to-b marketers’ budgets goes to direct response communications, according to the Direct Marketing Association’s first benchmarking survey focused on the b-to-b space.
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Brauchli The Wall Street Journal has named a new managing editor to replace Paul E. Steiger, who had held the top job in the newsroom since 1991, writes The New York Times.
Hachette Filipacchi Media U.S announced today that it has reached an agreement to acquire Jumpstart Automotive Media, the San Francisco-based vertical advertising network focused exclusively on the automotive industry. Jumpstart will operate as a wholly-owned subsidiary of Hachette retaining the Jumpstart brand and all of its employees.
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Click Forensics released today industry pay-per-click (PPC) fraud figures from the Click Fraud Index for the first quarter of 2007. The firm indicated that overall industry average click fraud rate was 14.8 percent for 1Q07.
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The Clear Channel board has agreed to private equity firms Thomas H. Lee Partners and Bain Capital’s increased bid.
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All three of the major networks aired primetime newsmagazine specials about the Virginia Tech shootings on Tuesday night, and all three drew big numbers.
