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In a move indicative of the rapidly changing publishing environment, Entrepreneur Media Inc. has eliminated the position of print publisher.
Two new sales vp’s will replace the publisher, and both will report to vp/corporate publisher Ryan Shea, who overseas advertising across all media, writes Folio. The additions will help the company offer advertisers more integrated marketing packages, according to Shea.
The eastern vp is Bob Kelly, former publisher of Kiplinger’s Personal Finance; the west coast position will be held by Kate Rodler, former Fast Company acting publisher/advertising director.
Entrepreneur print ad revenues grew 18 percent in 2006. Entrepreneur.com grew 70 percent in ad revenue.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
