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Hachette Filipacchi Media U.S announced today that it has reached an agreement to acquire Jumpstart Automotive Media, the San Francisco-based vertical advertising network focused exclusively on the automotive industry. Jumpstart will operate as a wholly-owned subsidiary of Hachette retaining the Jumpstart brand and all of its employees.
Hachette Filipacchi owns the Car and Driver, Road & Track and Cycle World brands.
Jumpstart will immediately assume responsibility for the online advertising sales of CarandDriver.com, RoadandTrack.com and CycleWorld.com, significantly expanding its advertising inventory, according to the company. These sites will be aggregated with Jumpstart’s network to bring the total number of unique visitors to 5 million per month (Source: ComScore March 2007), making Hachette and Jumpstart among the leading players in the online automotive industry.
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